A preschool or the early learning sector is a growing industry to invest in in India. Most investors start making good profits within 2–3 years. A franchise typically needs a ₹10–20 lakh (and sometimes much higher than that) investment. It includes a ₹2–3.5 lakh franchise fee along with an added royalty fee every year. A non-franchise model with the same curriculum, admissions, and operations support usually costs less to start and keeps a larger share of profit with you, year after year.
What You'll Learn
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In one word, yes. Ask anyone who's opened one in the last three years, and you'll hear the same thing: the demand isn't the hard part; understanding and planning the cost/budget is.
India's shift toward nuclear families has quietly created a childcare gap that did not exist even a decade ago. Both parents are usually working. And grandparents are often not home during the day. That alone has pushed preschool enrollment up over the years. The rising awareness about early education means parents today actively research curriculum quality instead of picking the nearest option, and you get a market that rewards operators who invest in the right systems, not just the biggest sign out front.
The profit margin question comes down to one thing. How much of your revenue goes toward paying for someone else's brand versus how much goes toward your own school. A well-run preschool, whether or not it's a franchise, can have 20–30% net margins once it reaches near full enrollment. What happens to the other 70–80% makes a difference.
Most "how to start a preschool" guides quietly assume you'll join a franchise. This table shows what it actually costs and what its alternative is.
Franchise Model (e.g. Kidzee, EuroKids) | Non-Franchise Model (Teeny Beans) | |
Upfront investment | ₹12–20 lakh | Budget-friendly — no franchise fee layered on top |
Franchise fee | ₹2–3.5 lakh, one-time | ₹0 |
Ongoing royalty | Yes, a % of revenue, indefinitely | ₹0 — zero royalty |
Brand you build | The franchisor's | Your own |
Curriculum | Franchisor's proprietary system | British EYFS-based, aligned to NEP & NCF |
Operational support | ERP system included in fees | Operations and curriculum support included via AI native platform |
Long-term upside | Capped — you're renting a name | Uncapped — you own the equity in your brand |
With a franchise you get a recognisable name and a tested playbook for operations from day 1. You have zero decisions to make. But you pay for it twice: once upfront, and again every month as royalty, for as long as you run the school.
A non-franchise model exists precisely to close the same gap, giving you the same playbook (curriculum, admissions, operations) without paying to build someone else’s brand. You create your own.
Before anything else, settle this question; it determines your entire cost structure. If you want full ownership of your brand and higher long-term margins, a non-franchise model with built-in support (like the Teeny Beans system) gives you the structure without the ongoing royalty drag.
Location decides your breakeven timeline more than any other single factor. You're looking for pockets with a high concentration of young, dual-income, nuclear-family households, not just foot traffic. A 1,500–3,000 sq. ft. space in a residential or mixed-use area is typical.
This is where most new operators underestimate what they're signing up for. A strong preschool needs more than a name. It needs a structured, research-backed curriculum. Teeny Beans' curriculum runs on the British EYFS framework, split into Prime, Specific, and Augmented (PSA) learning areas, and is aligned with India's NEP and NCF guidelines so you're not building a curriculum from scratch or guessing at compliance.
Enrollment is where preschools actually make or lose money in year one. A dedicated admissions system for lead capture, follow-up, and nurturing matters more than a fancy brochure. Teeny Beans' partner platform, Buzzapp, is built specifically as a school CRM so leads don't go cold while you're busy with everything else on this list.
Parents decide within the first two minutes of a walkthrough. Bright, safe, child-proofed classrooms with age-appropriate play equipment aren't optional; they're the single biggest factor in converting an enquiry into an enrollment.
Hire your teaching and non-teaching staff early enough to train them before launch, not during it. Curriculum delivery works best when your teachers actually understand the framework which they will teach and how they will follow the teaching pattern.
Every state has its own State-level safety standards, space and licensing paperwork requirements that can become an obstacle on the road to running your preschool seamlessly if not addressed well within time. This is where experienced management guides you and saves you from learning this the hard way.
Your pre-launch marketing should begin before your doors open, not after. Your first batch is usually set by digital outreach, local events and a visible presence in your target neighbourhood in the 60 days prior to launch.
When you're comparing options, ask exactly what "support" gets you; the word means very different things depending on who's selling it. At Teeny Beans, it's structured into three parts:
That's the same scope of support a franchise sells you — without the franchise fee or the royalty attached to it.
Teeny Beans was recognised as "Most Promising Pre-School Franchise 2020" by Silicon India before the shift toward non-franchise models had fully taken hold. Operators who've made the switch describe the same turning point: realising that what they actually needed wasn't a franchise's name; it was its systems.
A preschool is definitely a profitable business in India, especially with many factors in its favour in modern times. With rising dual-income households and growing awareness of early childhood education, well-run preschools are the need of the hour. And since so many households depend on preschools to guide and raise their early learners, there is a constant need for high-quality preschools in India.
A franchise is awarded to any centre who talkies up a names franchise for a one-time set up fee, franchise fees of ₹2 to 3.5 lakh along with a royalty fee fee based on sales, considering that you get a famous brand name. If not franchised, then you receive everything mentioned above except the brand name, which you build yourself, and you get the royalty percentage too.
Franchise models typically run ₹12–20 lakh, including the franchise fee. Non-franchise models can start at a lower investment since there's no franchise fee layered on top. Use an ROI calculator with your specific city and space to get an exact figure.
Preschools comfortably operate in 1,500–3,000 sq. ft. depending on their admissions and if they have daycare along with their preschool section.
No, you do not need to be a trained educator to start a preschool. First-time entrepreneurs without an education background have been successfully running preschools without a hitch. All you need is good guidance and a structured curriculum, admissions CRM, and dedicated operational support in place.
Preschool licensing requirements are state-specific, as India does not have one rule for the whole nation. Each state has their own licensing requirements. They normally cover safety standards, space requirements, and documentation submitted to the local government body. Your local Corporation or Municipal body will be able to help you with it.
Assistant Preschool Director
Rounak Sharma is an early childhood education professional serving as the Assistant Preschool Director at Bachpan Blooms Preschool, Kolkata. His experience in preschool education focuses on fostering engaging, inclusive, and developmentally appropriate learning experiences for young children.