1. What is an individual-branded preschool?
“It is a marketing strategy of branding different institutions by different names. Such a branding strategy helps establish a unique brand identity, image and positioning for an individual institute.”
It helps companies that use this strategy to target different market segments, i.e., consumer groups. So a preschool in Bannerghatta, Bangalore can use an individual branding approach to brand one’s institute as Tulip – House of Kids and run an independent and successful preschool establishment.
2. Which of the two approaches – individual branding vs corporate branding is more relevant in the preschool space?
For starters, majority of preschools in India are individual branded preschools. In the last decade or so, one would have seen a deluge of national & regional preschool brands flooding the market.
While a corporate branded preschool would work well in a set of markets where the target group of consumer is in sync with the brand ethos of the corporate brand, it is impossible to create a corporate brand that cuts across the different socio-economic-demographic strata that exists even within different neighbourhoods within a city, let alone different cities and different states of India.
So within the preschool space, there is more scope for individual branded preschool to thrive. And this is the norm internationally too. Thus it’s not just from a branding perspective alone. There are several other reasons why an individual branded preschool is more relevant than a corporate branded preschool. We will discuss more on that later.
3. Can an individual-branded preschool run successfully?
There is no direct way to answer this but in short, it depends! Another way to answer the question is with another question - can a corporate branded preschool run successfully?
If you forget what form of branding a preschool has opted for and simply concentrate on the factors for success, you'd be able to pen the following winning formula-
What a corporate branded preschool does well is that it provides a structure for a newbie entering the preschool industry. However, it is the execution capability of the newbie that will determine the success or failure of the preschool (forget the form of branding). And it is here that corporate branded preschool solutions fall short!
Despite execution capability being the lead determinant for success, there is hardly any commensurate time spent in capability development by preschool chains to begin with or in running of the preschool.
4. What is the solution proposed by Teeny Beans?
At Teeny Beans, we help co-create individually branded preschools & early childhood learning centres of excellence.
What sets us apart from any other solution provider is the fact that our solution equips individuals to set up and operate a highly diversified business with multiple value streams, a solution which we call integrated learning centre.
Specifically, an integrated learning centre is characterized by
Our solution is a holistic business solution for our partners and not a piecemeal solution. And most importantly our solution is anon-franchise zero royalty model the only model we believe is relevant in the preschool space.
5. Why is Teeny Beans an international curriculum?
We have meticulously put in place an excellent curriculum for early childhood practitioners. And it is an international curriculum on a lot of counts.
6. How do we convince parents about our proposition when there are other branded schools offering preschool services in the neighbourhood ?
The Teeny Beans Solution is based on the effective implementation of several strongly differentiated propositions that places each centre of learning at a significant advantage over other preschools in the area. Some of them are –
You’ll be equipped to outshine competition by counselling effectively on several other aspects. We have 70 hours+ individual training session with you before you even lay a single brick at your premise. It would cover everything – from curriculum to preschool design layout, etc. By the time you set up your school you would talk the language of experts, making counselling more engaging.
Teeny Beans also provides solid credibility to your institution as curriculum partners who are not just selling a solution but co-implementing it with you. Our early learning specialists are committed to help deliver exceptional results in implementing a world class curriculum while equipping you with necessary wherewithal to run an early childhood learning institute independently.
The presence of an international teacher training institute in the same premise automatically adds to the aura of your centre as a seat of learning. In time, the question of differentiation will be self evident.
7. How is Teeny Beans different from a preschool franchisor ?
For starters, no discussion post set up is ever going to be about commercials or royalties. It’s only going to be about the curriculum, delivery, training, recruitments, parental concerns, etc. Things that assume only peripheral significance for any preschool franchisor. This would resonate strongly with existing preschool franchise owners.
We offer a one-time investment with zero royalties and commissions. We co-implement the curriculum with you and co-administer the ILC along with you – forever. All the while, the attempt would be to make your brand resonate amongst your local community through strong marketing and rigorous implementation of a fantastic curriculum.
8. How did the Teeny Beans curriculum get developed ?
Sugar and spice and everything nice! Well it wasn’t as easy though! Several expert practitioners in early childhood education worked together over many cycles of the academic curriculum to gradually perfecting the teeny beans curriculum. Since we cover the entire spectrum from preschool to afterschool to teacher training, the enormity of the requirement was not lost on us.
We had disciplinary experts working on various aspects of the curriculum round the clock and a core committee of academicians worked on the assimilation and integration of best practices in each discipline to come to where we are today. It’s important to note that the same focus and fervor continues as we continue to keep perfecting finer aspects of our vast curriculum.
We followed a four stage process –
Planning -Identifying key issues, trends and evidence based research of relevance in our context. Also assessed needs and issues that we wanted to address.
Articulating and Developing–Articulating our philosophy, defining curriculum goals, identifying resource materials and assessment items and instruments.
Implementing –Putting the programs into practice.
Evaluating –We constantly worked on upgrading various elements of the curriculum based on evidence presented through implementation at various learning centres.
The point to be noted here is that while the core part of the curriculum itself took a couple of years to take shape, it is the practical execution of the curriculum at various learning centres across the country over a period of five years that lent evidence to the effectiveness of the same.
Teeny Beans is the perfect example of a research based curriculum, implemented, evaluated and made execution ready for you!
Start your own preschool with your own brand name. No hidden franchise fee or royalty cost. We help you transform your venture into a profitable business. Get in touch with us and take your first step towards success.