How can I attract more parents to my centre?

You can attract more parents to your Daycare by being a brand that parents trust. You can do that by staying active on social media and keeping your Google Business Profile updated with fresh photos. Hosting community events or open houses is also a great way to meet local families in person.

Why is marketing so important for childcare businesses now?

With so many options in the market, it is always a good idea to have good marketing ideas that can help you stand out. Since most parents today start their search on Google, a clear strategy ensures they find your facility first and understand what makes your care better than the competition.

What are the most effective daycare advertising ideas in Indian cities?

Local search visibility, parent reviews, and community referrals work best for advertising your daycare in Indian.

How much should be spent on daycare marketing?

About 25 per cent of the profit the daycare is generating, or 5% to 10% of the expected monthly revenue during the first year.

How long does it take to see results?

Paid ads show results in weeks. Organic methods take about 3–6 months to show desired results.

Why are commercial ads not effective?

Commercial ads are not as effective because you cannot target these ads at a selected audience, location or age group. For a high cost, they are not as effective. With digital ads, you can geo-fence the location and target it to parents of young children. Thus bringing in leads which have a larger chance of conversion.

Can kindergarten ads be reused for daycare?

Yes, with messaging focused more on care and routines, ads that you use for kindergarten can also be used to showcase and raise awareness of your daycare.

What is the biggest mistake daycare centres' ads can make?

When advertising is published without clarity in the messaging or local positioning, it is one of the biggest mistakes that the ads can make.

How can I promote my daycare with a limited budget?

Yes, you can promote your daycare business with a limited budget. Spread word-of-mouth with current referrals, do community networking by distributing flyers and putting up posters in nearby areas, join local parent groups on Facebook, and keep updating your Google Business Profile.

How can local community events support your daycare advertising plan?

Participating in a local community event will showcase your centre exactly to the parents that you want to target. You build trust when you participate or host events like camps(summer/winter), or a Christmas fair or a book fair for children. Through these events, you can directly communicate with the parents and promote yourself.

What are some creative ways to market a new childcare centre?

To market and advertise new Daycare centres, you can:• Offer discounts to your first ten families to turn them into brand ambassadors.• Host free sessions on parenting or toddler milestones to show your expertise in early years and gain trust.• Share video clips of daily hygiene routines and curriculum activities and different parts of the day in the daycare to earn a parent’s trust with your care and curriculum.

Daycare Advertising Ideas for Preschools & Daycare in India

Get In Touch